Sandwich Sleuth

Manhattan Model Karen Rempel at Counter Service Sandwich Shop

First of all, who even eats sandwiches anymore? Once the staple of every kid’s lunchbox, it seemed like the sandwich had gone the way of the dodo, in favor of gluten-free corn pasta, tofu sticks, and organic yogurt from grass-fed cows (what else should they eat?). Didn’t New Yorkers stop eating bread years ago?

But underground rumblings have been tugging at my Spidey senses, and I had a feeling some subversive sandwich mayhem was afoot. Turns out I was right! A group of lunatics has been going round quietly opening up sandwich shops all over our fair island! From East Village to West, and Downtown to Upper East. Can Upper West be far behind? In any case, they deliver!

Counter Service Sandwich Shop on West 14th Street
Wait, where are the sandwiches? Photo: Karen Rempel

You may be wondering how I uncovered their nefarious activities. I was strolling along West 14th Street, on my way to pick up some sheet music at the Guitar Center. Suddenly my eyes beheld an astonishing sight! A gigantic arrow pointing to . . . SANDWICHES! Some young gents behind me said, “Hmm, I wonder where we can get some sandwiches?”

And the sandwich quest was on. But it was a Saturday, and they were closed until Monday. Oh! Weekdays only? No sandwiches for us on the weekend? You create the demand and then deny it? Crafty! Cruel!

Manhattan Model Karen Rempel at Counter Service Sandwich Shop
Quirky Karen sleuths in sandwich camouflage. This and top photo: Philip Maier

As so often happens in life, Guitar Center didn’t have the sheet paper I wanted. They only had sheet paper for ukuleles. Ukuleles?! Who plays the ukulele? Maybe the same people who eat sandwiches.

So I went home to look up this strange new sandwich phenom. Counter Service, they’re called. Their definition of sandwich is “anything, as long as it can go on bread.” And NO SOUP FOR YOU! (Note the red neon “No Soup” sign in their window (bottom photo)—a visual callback to the famous Seinfeld episode.) If you know, you know.

The counter service at Counter Service
These folks give good Counter Service. And a little horseplay. Photo: Karen Rempel

Call me piqued! Come Monday lunchtime, I was hankering for a sandwich. I went to counterservice.com. Unlike at most websites you and I encounter, the ordering experience was five-star. It was very quick and easy to get signed up and place my order, and my mysterious new sandwich experience was ready for pickup in 10 minutes.

El Gigante sandwich from Counter Service
El Gigante is the bomb! Photo: Karen Rempel

“The Gigante” lived up to its name: It was ginormous. And every bite was filled with pleasure. Imagine a perfectly toasted sesame-seed-kissed bun, with the optimal crunchy, chewy crust. The perfectly cooked greens were so enrobed in cheese you would never know this was a healthy meal. (Was it?) And the Gigante beans! What a phenomenal surprise to bite through layers of cheese and greens into the soft beany texture. OMG! Perfection. I repeat, perfection!

Counter Service Menu Dec 2025
Their phenomenal sandwich menu is affixed to the window with red duct tape. I like it! Photo: Karen Rempel

The brown butter chocolate chip cookie was a last-minute add-on, which I undertook for you, my dear readers. Worth an extra workout at the gym! A perfect crunch-chew combination, with plenty of big soft pieces of chocolate, and a dusting of salt flakes on top. I imagine the brown butter is what gives it the overall satisfaction factor. My tongue says, “Ah! Yes, another bite, please!” I had planned to save half for later. Fuggedaboutit!

This forbidden lunch was a guilty pleasure that still brings a warm glow to my heart. Maybe you will feel the same.

Manhattan Model Karen Rempel at Counter Service Sandwich Shop
Quirky Karen found the A+ sandwiches. But no soup for you! Photo: Philip Maier

The last sign I saw at Counter Service at 54 W. 14th St. said they are open 9 a.m. to 9 p.m., Monday to Friday. A recent flyer in my mailbox said “8 to 8, every day.” So YMMV (your mileage may vary).

This story first appeared in Chelsea News and other papers in the Straus News group.

Style Notes

Going undercover to sleuth out the sandwich source, I donned a yellow-toned leather jacket with black leather shorts, black-and-yellow python-patterned boots, and a black fedora. Camo for sandwiches!

  • Gipsy by Mauritius vegetable-cured yellow leather jacket. All Leather 99/Master Leather, 51 W. 8th Street (now closed, boo).
  • Black leather shorts with pockets by BCBGMaxazriaCrossroads Trading, 47 W. 13th Street.
  • Dries Van Noten snakeskin-embossed leather platform boots. Bergdorf Goodman. 754 Fifth Avenue.
  • Black felt “fedora” detective hat by The Hat Box, Union Made, with black leather bow. Honeymoon Antiques, formerly at 208 E. 6th Street, now relocated to 130 W. 25th Street #5B, Chelsea.

 

 

15 thoughts on “Sandwich Sleuth

  1. What is more NYC than a deli sandwich? That said, these are exciting new developments and I’m glad you’re out there, sleuthing, discovering, and dragging them out into the light of day where they belong. Terrific finds. Thanks for sharing! Happy 2026 !

  2. Aah … the sandwich… for me the epitome of sandwich heaven is a pastrami on rye with a sweet mustard! Which of course is something NY is famous for. Another favourite from my childhood is a peanut butter and lettuce sandwich. I always find food an interesting subject and a sandwich can have nearly limitless possibilities. Thanks for sharing your gastronomic adventure Karen … and those gorgeous gams. Have a Happy New Year 🥳!

    1. Dear Bruce, the pastrami on rye is definitely a classic NY sandwich! Peanut butter and lettuce is an interesting combo… My mom used to make pb and banana. Thanks for reading and for your kind words on the gams! hahah
      Happy New Year!!

  3. Merry Christmas Karen 🎄 Hope you’re having a wonderful holiday season. Love reading your stories ❤️ Happy New Year hope 2026 is the best yet for you!

    Love,
    Audrey

  4. Oh, Karen, this one’s a dilly! I’m hankering for a sandwich right now. El Gigante beckons, even just by looking at the photo! And, of course, you are appropriately attired for your sandwich quest and looking pretty delicious yourself. Thanks for returning the sandwich to our culinary lexicon!

    1. Dear Mrs. Reno, Dilly is such a great word! Thanks for your kind words on my attire and for indulging in this flight of fancy! xx Karen

  5. I’m not much af a sandwich-eater myself (unless it’s French gruyere cheese on a baguette –purchased in la belle France)–but I think I’ll surprise my other half one day with a Gigante or a Diplomat! Thanks for the always useful tips your posts provide!

    1. Dear Pat, Perhaps we will take a jet to Paris for a lunch on your sandwich of choice! 🙂 But in the meantime, I hope your other half enjoys the surprise! Warmly, Karen

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